News & Insights

In this article, we’ll explore Samhain’s meaning, ancient and modern Samhain rituals, and how Viking and Norse traditions like Álfablót reveal shared roots of remembrance, harvest, and reverence for the unseen.

Explore the meaning of Mabon, the pagan sabbat of balance, harvest, gratitude, and seasonal rituals on the autumnal equinox.

Discover Freya, Norse goddess of love, war, magic, and cats — fierce, powerful, and still inspiring. Shop our Freya collection.

Have you ever thought about what tattoos we seem to think are viking tattoos but are completely made up? Today we go through some examples and tell you the real meaning behind them.

From the first silver arm rings hacked into trade-weight, to the serpent brooches buried with queens, Viking jewellery was never just about beauty. It was magic, oath, and wealth you could wear on your skin. It told the gods you believed, it told your kin where you stood, and it told strangers how far your people had travelled.

Rooted in Celtic tradition, Lughnasadh is named for one of the most important gods of the Irish pantheon: Lugh of the Long Arm (Lugh Lámhfhada). From baking bread to lighting ritual fires, let’s look at the deeper meaning of this ancient tradition and how to celebrate it in modern, meaningful ways.

This guide offers a grounded look at each point on the wheel as it appears through the lens of Celtic, Norse, and folk European traditions.

Peter Oakmund responde a las preguntas candentes sobre Bind Rune en Internet

Isar and Tank have banded together to make three bindrunes that are meant to help anyone who needs a bit of a positive boost. 

It is autumn, it is gloomy, it is almost Halloween, so what better time than now to dive into the dark gods of Norse myth. Norse mythology, we can safely...

Have you ever wanted a deeper look into our best selling book called The Viking Art Tome but never got the chance? This is the place to be and place to read up on what secrets does the Viking Art Tome carry. Join us as we dive deep into how this tome got made and what can you expect inside.

Join us as we dive into the history of Nordic Runes and their origins. We will explain how the perception of them has changed over the years and how do we use them today. Each rune will be presented with correct pronunciation and meaning.