News & Insights

Join us as we highlight pagan traditions that Christianity took and altered to be a part of what we now know as Christmas.

This article explores those creatures as they were understood in the North itself: Icelandic, Scandinavian, Baltic-Finnic, and Sámi traditions were shaped by hunger, cold, and long dark months.

Whether you’re here because you genuinely want to understand the Æsir and Vanir, or because you want a tattoo that won’t make a historian hiss through their teeth, consider this your field guide to the Norse pantheon — the real one, not the Marvel one.

In the Viking Age, death was an expected visitor. Burial mounds stood in the fields, and more than a few families worked their land under the steady gaze of their fallen ancestors.

Peter Oakmund répond aux questions brûlantes d'Internet sur God Mask

In this article, we’ll explore Samhain’s meaning, ancient and modern Samhain rituals, and how Viking and Norse traditions like Álfablót reveal shared roots of remembrance, harvest, and reverence for the unseen.

Explore the meaning of Mabon, the pagan sabbat of balance, harvest, gratitude, and seasonal rituals on the autumnal equinox.

Discover Freya, Norse goddess of love, war, magic, and cats — fierce, powerful, and still inspiring. Shop our Freya collection.

Have you ever thought about what tattoos we seem to think are viking tattoos but are completely made up? Today we go through some examples and tell you the real meaning behind them.

From the first silver arm rings hacked into trade-weight, to the serpent brooches buried with queens, Viking jewellery was never just about beauty. It was magic, oath, and wealth you could wear on your skin. It told the gods you believed, it told your kin where you stood, and it told strangers how far your people had travelled.

Rooted in Celtic tradition, Lughnasadh is named for one of the most important gods of the Irish pantheon: Lugh of the Long Arm (Lugh Lámhfhada). From baking bread to lighting ritual fires, let’s look at the deeper meaning of this ancient tradition and how to celebrate it in modern, meaningful ways.

This guide offers a grounded look at each point on the wheel as it appears through the lens of Celtic, Norse, and folk European traditions.